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Microsoft is Moving to Venice Beach
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Topic Rating: 4.2Topic Rating: 4.2Topic Rating: 4.2Topic Rating: 4.2Topic Rating: 4.2 Topic Rating: 4.2 (57 votes) 
November 12, 2012
5:09 pm
stevo
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Venice...is "Over"!   lol 

November 12, 2012
6:51 pm
Venice Rob
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Fantastic News

November 12, 2012
7:00 pm
Chessy Peake
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not native said

klayco said
Hey this is great maybe we can build another but ugly condo on rose to house all the cool microsoft people.

Maybe some cool Venice people will get jobs.....

One way to address the issue of rising rents are more good paying jobs in our community.

November 12, 2012
10:59 pm
Shane
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I just felt my property value stiffen.

November 13, 2012
2:17 am
Venice Rob
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All we need to be complete is a Trader Joe's.

November 13, 2012
7:49 am
SaltWater
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“Microsoft Experience” location where people can “engage and collaborate” with Microsoft and Microsoft products. It will not be a retail store.

That's sounds pretty vague. But if it doesn't generate income via retail or production of products it sounds like a place where MS is going to hemorrhage cash. I wish I had that kind of dough to play with.

I'm salty and that's what keeps me spicy ©

November 13, 2012
8:14 am
Bird Man of Venice
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Saltwater - you're thinking about it all wrong.  You have a "Mom and Pop" attitude where you judge a business by profit/loss.  They aren't even selling things, so it's a total loss, as you correctly point out.

In fact, many of these places are going to loose money.

But think of it as advertising!

Microsoft will get it's name in lights on Abbot Kinney, which is supposedly the hippest street in America.  It will cost them a few thousand dollars a month for that, plus a couple of staff members to greet people when they walk in.  Compare that to what it would cost them to erect a billboard on AK, even if they could - and Microsoft is getting a bargain.

It's all about the marketing, baby!

It's also a great idea for Microsoft to do it in Venice, as well as other "hip" areas - since they are trying to get away from the idea that Apple is for the hip artists.

Well played, Microsoft.

November 13, 2012
8:22 am
Venice WatchDawg
NoRo
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It will be a high profile, tax deductible, new product showroom in the new and highly marketable Bohemia Light, Venice Of America. And in the back room they will be having meetings about how to take over the world and making Windows work more like a Mac...... 

November 13, 2012
8:25 am
dexter
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abbot kinney will now be changed to asperger avenue..and  im shure the micro-soft partys will be amazing .. apps that make margaritas..

November 13, 2012
8:29 am
SaltWater
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Bird Man of Venice said
Saltwater - you're thinking about it all wrong.  You have a "Mom and Pop" attitude where you judge a business by profit/loss.  They aren't even selling things, so it's a total loss, as you correctly point out.

In fact, many of these places are going to loose money.

But think of it as advertising!

Microsoft will get it's name in lights on Abbot Kinney, which is supposedly the hippest street in America.  It will cost them a few thousand dollars a month for that, plus a couple of staff members to greet people when they walk in.  Compare that to what it would cost them to erect a billboard on AK, even if they could - and Microsoft is getting a bargain.

It's all about the marketing, baby!

It's also a great idea for Microsoft to do it in Venice, as well as other "hip" areas - since they are trying to get away from the idea that Apple is for the hip artists.

Well played, Microsoft.

I'm familiar with the concept of flagship marketing and the halo effect. Look how well it's working for Quicksilver.

Srsly tho, I don't think we have all the facts here.

I'm salty and that's what keeps me spicy ©

November 13, 2012
8:58 am
dexter
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bill gates ownes $500,000,000 in stock at monsanto.... he loves venice..

November 13, 2012
10:40 am
Venice WatchDawg
NoRo
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dexter said:

.....and  im shure the micro-soft partys will be amazing .. apps that make margaritas..
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