Category Archives: Abbot Kinney Blvd

Parachute Lands On Abbot Kinney With First-Ever Pop Up Shop

By Mariella Rudi

Run don’t walk to Venice staple Milkmade on Abbot Kinney where Parachute has opened their first-ever pop up shop featuring the online retailer’s core collection of bedding essentials, their recently launched linen collection, cashmere throws, and more.

Rejoice: Parachute is now offering customers the opportunity to discover its bedding basics in person for the first time.

Whitney Leigh Morris, creative director and lifestyle consultant specializing in simple style for small spaces and gatherings, designed the pop up shop to mirror Parachute’s own color palette and tactile sensibilities.

Designed in L.A. and manufactured in Italy, Parachute delivers premium quality, non-toxic bedding at an accessible price. Launched in January 2014, the direct-to-consumer retailer prides itself on the softest, comfiest, longest-lasting and most affordable bedding around – and you can now experience that feeling firsthand at their Pop Up Shop through Sept. 7.

The brand’s origins began in Italy, where Ariel Kaye’s sleeping experience was forever changed one night on a set of supremely soft hotel sheets. When she came back home to the States, however, she was left chasing that same feeling she couldn’t find elsewhere. So at 29 years old, Kaye started her own bedding brand, Parachute.

Her e-commerce company began to debunk the myth of the all-mighty thread count as purveyor of quality and luxury. Thread count is not synonymous with quality – or even comfort or softness – as only about 400 pieces of thread can fit into a specific space. Manufacturers began to market 1,000-plus numbers in the early 2000s in attempt to differentiate themselves from the competition.

Parachute, however, focuses on the caliber of the thread and the manufacturing process. They use Egyptian long-staple fibers and the highest quality cotton. Those fibers translate to a stronger thread and lower thread count, but ultimately bedding that is softer and will last much longer than sheets made from a lower-quality fiber with a higher thread count.

Their manufacturing partners are artisans who employ an Italian tradition and heritage 60 years in the making. They treat every step in the process – from selecting the fabric, removing impurities, dyeing fabrics naturally – with great care, resulting in sumptuous sheets with a craftsman’s touch.

Bedding sizes range from Twin to California King and fabrics include Percale, Sateen, and Linen. Parachute’s selection of bedding colors reflects the natural beauty of their Venice headquarters: white, ash, powder blue, slate, and navy. The brand’s signature bedding set, The Venice, bundles one fitted sheet, one duvet cover, and pillowcases in all of the above options from just $199. Added bonus: for every Venice set sold, Parachute donates a life-saving malaria bed net to The United Nations Foundation Nothing But Nets campaign, a grassroots initiative that distributes and teaches proper use of mosquito bed nets in Africa.

Parachute’s entire collection of duvet covers, pillowcases, decorative shams, top sheets, and fitted sheets can also be purchased individually as separates for customization and convenience.

Ever-expanding in their search to bring comfort into the home, Parachute has a home decor category with ultra cozy cashmere throws in earthy tones. They even produce their own custom collection of natural scented candles, available in glass vessels or travel tins.

Discover the Parachute difference firsthand at their Pop Up Shop today.

The Parachute pop up shop is located at 1413 Abbot Kinney Blvd. in Venice. They are open Monday through Saturday 11 am to 7 pm and Sunday 12 pm to 7 pm.

For more information visit, follow them on Instagram @parachutehome or keep up with their Pop Up hashtag #californiadreaming.

Hal’s and Primitivo Put an End to the Rumors

No doubt you’ve heard the rumors, Hal’s Bar & Grill, the recently closed Abbot Kinney favorite set to take over the current home of Primitivo Wine Bistro, one of LA’s first and much-loved neighborhood wine bars.

Well the  OG’s of AK have announced; they are joining forces.

Primitivo owners, Mary Vernieu and Daniel Deny will close Primitivo Sunday, August 30th and are planning some celebratory events before the end of the month to thank their loyal patrons.  “We’re grateful for our 13 and a half year run–sharing our passion for wine and food with the Venice community, educating people in a warm environment, encouraging our guests to explore the world of wines and enjoy them with simple, yummy food, prepared by hand from fresh, locally-sourced ingredients, eaten family-style.” said Vernieu and Deny in a joint statement.

Hal's Bar and Grill
No longer – Hal’s Bar & Grill of Abbot Kinney

Hal’s Bar & Grill co-owner, Don Novack added, “We’re excited to be joining forces with Primitivo and look forward to working with their team to create a new concept that will open soon. This enables us to fulfill our promise to continue serving the Venice community that we’ve been part of for 30 years.”

Standby Venice!

VIDEO: Discover hot looks for summer at Alternative Apparel on Abbot Kinney

By Mariella Rudi

Perhaps the best mainstay of any summer outfit is comfortableness. And just because you wear basics doesn’t mean you have to be, well, basic.

Step up the stoops into Alternative Apparel on Abbot Kinney Blvd., where the basics retailer has transformed a surfside house into an all-encompassing fashion experience.

With a tag line that evokes minimalism with intention – “Fashion basics for a sustainable future” – Alternative Apparel’s soft eco-friendly fabrics and clean designs creates a wardrobe that seamlessly goes from the loungewear to workout gear to nighttime garb.

Alternative Apparel’s story begins with their commitment to sustainability and responsibly made products. The company is one of few certified Green Businesses, a designation the City of Los Angles gives. Their factories in North and South America, Egypt, India, Thailand, and China comply with the Fair Labor Association’s Workplace Code of Conduct. In addition, their G2 Eco-Wash finishes garments with 60 percent less water and no chemicals.

With non-toxic, low-impact dyes on all eco-fabrics, as well as natural dyes, Alternative’s fabric innovation is their first-class signature at an affordable price.

“We have great fabrics but really great silhouettes as well,” said Manager Keith. “It feels really great against the body and is nice, light, and breathable for Southern California.”

With fabrics like 100 percent cotton, eco-blends, knits, wovens, and breathable jersey and soft performance fabrics, Alternative Apparel translates to soft, always.

“We are a basics company. We specialize in really great fabrics, so we do a lot of Pima cotton like with our Moroccan Tees,” which Keith said are popular with the guys because of it’s not-too-low neckline.

Tops with organic Pima cotton jersey are sustainably sourced from Peru, super soft, and durable with natural sheen; another fabric from Peru is the organic light French terry, found in most hoodies, crew necks, and knit bottoms, which also has a soft touch but with a more loose knit with plush, textural feel.

There’s also the eco-fleece and eco-jersey material, both vintage-style loose knits made with recycled polyester and organic cotton.

“Our very, very famous [is] Rockie; it’s just a classic fleece zip and really fun with great colors and a great fit. This is something that we’re absolutely known for; it’s one of our killer products. People come from all over the world to come in and buy this,” Keith said of the hoodie.

Another best-selling basic is the eco-fleece pants, which are a breathable, relaxed sweat pant that is surprisingly cool for summer; the bottoms retain your shape while still having a slouched figure.

For those summer nights, Alternative carries a slew of easy-to-wear dresses that won’t stick or restrict when you go from day to night. They also sell form-flattering tank tops and muscle tanks for the rising temperatures. Men have about the same endless options of raglans, henleys, pullovers, button-ups, dolmans, and baseball T’s. As always, there are endless colors and patterns to choose from once you’ve found the perfect fit.

And it’s not just T-shirts that run amuck in the store; they carry hats, head bands, bags, Verameat jewelry, and Sydney Hale Co. candles.

“This is basically our forte: it feels really good, looks really good, and that’s Alternative,” Keith said.

Alternative Apparel is located at 1337 Abbot Kinney Blvd. in Venice. The store hours are Monday through Saturday, 10 a.m. to 6 p.m., and Sunday from 11 a.m. to 6 p.m. For more information call the store at 310.482.3316 or visit

VIDEO: Ruti Skews Homogenous Trends With Israeli Fashion

By Mariella Rudi

With every round-trip from her hometown in Tel Aviv, Israel, techie Ruti Zisser would lug more and more coveted pieces of clothing from the Holy Land back to her studio in Palo Alto to sell at trunk shows to her friends.

Soon, with more designer items to import and an unstoppable growing list of clients, she opened the first Ruti store in Town and Country Village across from Stanford University.

This brick-and-mortar boutique now has five locations, with the youngest living in the bustling fashion district on Abbot Kinney Blvd. Ruti brings a rustic yet modern style to the boho-chic fare typically seen on the street. This multi-brand store brings hard-to-find clothing and accessories from Tel Aviv to an otherwise homogenous American fashion.

Owner Zisser has said in the past that she looks for clothing that is flattering to women of all shapes, sizes, styles, and opinions. She either designs or handpicks every piece in the collection.

“My stores tell my story – a story of love and fashion,” Zisser said on her retailer site. “I showcase a mixture of women’s ready-to-wear shoes, bags and jewelry which, together, create a singular, carefully-curated collection. Chic and modern, the collection combines my love of fashion with my Israeli roots, as most of the brands my stores carry are Tel-Aviv based.”

With established locations in the Bay Area and another on Montana Ave. (their first store opened in Palo Alto in 2009 and spread from there), Ruti is regularly bringing Middle Eastern sensibilities to the West Coast. What’s more, Ruti emphasizes fair trade and sustainable handwork; items range from $60 to $200.

“Everything that we carry in our boutique is all-Israeli inspired and all manufactured there, as well, in the city of Tel Aviv,” said Alyson, the Ruti merchandiser.

So, what’s hot this summer?

One of their best-selling garments is the Gloria dress, a geometrical dolman-like frock synched by a thin belt that hides inside the back.

“We get it in a lot of different colors and patterns throughout the year … it’s just an easy, very lightweight fabric. It’s also very flattering and women seem to find it easy to wear for any occasion, from casual to a wedding even. And it seems to be something that’s easy but also very chic and effortless.”

Another bestselling item if you’re looking for a non-body conscious outfit is Ruti’s Kisim Vest, meaning “pockets” in Hebrew.

“Basically it’s just a really great, versatile piece, again effortless-chic. It adds a lot of dimensions to any outfit really. So you can pair it with a dress, leggings, skinny jeans, shorts. We’ve sold out of it quite a few times.”

It’s safe to say Ruti is fit for all shapes and sizes. Their loose-fitting clothing plays well with L.A.’s year-round Mediterranean climate. But that’s not all they have.

If you’re hunting for European-inspired accessories, Ruti sells unorthodox jewelry and handbags. Chunky gold cuffs, necklaces with lava rock, and earrings made of bent metal pair well with the fine leather bags that eschew the current trends – this is essentially the Ruti principle.

Ruti is located at 1410 Abbot Kinney Blvd. in Venice. Their store hours are Monday through Saturday from 10 a.m. to 8 p.m. and on Sundays from 11 a.m. to 7 p.m. For more information call the store at 310.450.0411 or visit